Start with doors.
Scale with data.
Looking to open a new revenue channel — one that doesn't run on guesswork? Direct marketing puts sales on the board today and hands you proprietary data on every homeowner you meet, sold or not. You build a channel you control and prove exactly what converts — before you ever spend a dollar scaling it.
Get paid to collect the data. Then scale only what's already proven.
The whole model, straight from me.
Two minutes on how door-to-door becomes a revenue stream, a data engine, and the cheapest way to prove what actually converts.
Control what goes out. Bank the sweat equity.
With door-to-door, you decide exactly what you spend — and you lean on effort to drive it. Hire guys who go out every day with flyers and a positive attitude, booking consistent leads for your estimators.
A trained door-to-door rep is the best way to get your name into the neighborhood and pull leads through your system on a budget you actually control.
You just need the guts to go do it — and to actually want it to work.
Door-to-door pays twice.
There's a whole segment of homeowners who buy at the door and almost nowhere else. Your ads will never reach them. Direct marketing opens that market as a brand-new revenue stream — sales on top of everything you're already doing, starting from the first knock.
And every knock is data acquisition. The people who buy and the people who don't — you learn from all of them. You walk away with first-party customer data you own, not rent: who buys, where they live, which objections come up, which offer wins.
That proprietary audience of homeowners who already know your brand becomes the foundation for smarter targeting, lower acquisition costs, better retargeting, and paid advertising you can scale with confidence.
So you're not buying a course on knocking doors. You're building a customer acquisition machine where every interaction makes you money today, makes your marketing smarter tomorrow, and makes your business more valuable for good.
Level 1 Pitch Bot
One of the tools we teach contractors to build for their own door-to-door channel — a basic Level 1 bot that plays the homeowner, so new knockers can practice taking rejection, handling objections, and pushing through. No secrets held back: I show you exactly what I use and how to build it yourself.
Marketing, then sales.
Spend first. Learn later. Burn cash guessing at offers and audiences — and never touch the buyers who only say yes at the door.
Revenue first. Data always.
You get paid at the door today, own the data on every conversation, and turn it into paid ads that actually scale. Two revenue streams from one knock.
Don't buy an audience. Get paid to build one.
What most people get wrong about door-to-door.
Most of the objections to knocking come from people who've never done it right. Here's the truth.
"Door-to-door is dead."
RealityIt's one of the last channels with no algorithm and no ad auction between you and the customer — and the data you collect makes your online marketing cheaper.
"It just annoys people."
RealityDone right, it's a real conversation. Most homeowners have never had a contractor simply show up, listen, and offer to help — that's an advantage, not a nuisance.
"You have to be a natural salesperson."
RealityIt's a repeatable skill, not a personality. We teach the scripts, the objections, and the reps — the practice bot is where you build the muscle before you knock.
"It doesn't scale."
RealityIt scales into paid ads. The offers and data you prove at the door become the fuel for marketing that finally converts — plus a team you can hire and train.
Less about your trade. More about where you are.
It doesn't matter if you do roofing, landscaping, solar, or something brand new. What matters is that you're ready to own your growth instead of renting it.
This is for you if…
- You're launching a brand-new business and need customers now — not in six months.
- You're a single operator who wants a dependable, low-cost way to book jobs — without a big ad budget.
- You've got a team and want a reliable, repeatable lead channel you control.
- You're stuck at a revenue ceiling and want a proven system to break through it — instead of figuring it out through trial and error.
- You'd rather own your customer data than keep buying leads someone else owns.
- You're willing to knock — or train someone to — and follow a proven system.
Worried about something? Good.
I've never sold anything in my life.
Perfect — no bad habits to unlearn. You start on scripts and the practice bot before you ever face a real door.
I get approach anxiety.
Everyone does at first. That's exactly what the Level 1 bot is for — reps until the fear stops running the show.
I can't afford for my business to fail.
Then this is the lowest-risk move you can make. Door-to-door proves your offer for the cost of shoe leather — before you ever risk a marketing dollar.
I'm Kris Garza.
Over the last 15 years, I've built and scaled multiple businesses by doing one thing exceptionally well: building high performing sales teams and leveraging the data.
Rather than relying on expensive lead providers or burning cash on paid-traffic guesswork, I built systems that generate proprietary customer data through direct marketing, then cross-pollinate that data across multiple offers — continually lowering acquisition costs and raising profitability. That approach has scaled multiple businesses into seven-figure revenue streams.
The latest is Peak Services. We entered the landscape industry with zero prior experience and — using our direct marketing, data management, and sales systems — scaled it into a multiple seven-figure operation in under two years.
The Door to Door Contractor exists to teach contractors the exact framework we've used to build scalable, predictable businesses that own their lead flow instead of renting it.
Start building an asset.
Choose how you want to grow.
Every path teaches the same system: master face-to-face sales first, collect real customer data, sharpen your offers, then make every future marketing dollar work harder. Start free — scale when you're ready.
The place for contractors who want to build a predictable, scalable customer acquisition system.
- Private Facebook community
- Weekly discussions with other contractors
- Sales & marketing tips
- AI & software updates for the trades
- Contractor networking
- Community resources & templates
- Early access to announcements & events
Best for: contractors looking to learn, network, and stay ahead of industry changes.
Join the free communityEverything in the Free Community, plus direct access to coaching and implementation.
- Weekly live Q&A coaching calls
- Door-to-door sales strategy sessions
- Offer creation & optimization
- Live role-play & objection handling
- Business scaling discussions
- AI implementation for contractors
- Marketing & sales systems
- Access to call recordings
- Priority community support
Best for: owners actively growing, sales managers, and teams that want ongoing coaching and accountability.
Start Pro membership →One week in Las Vegas, in the field with our team.
An immersive week learning to build a high-performing door-to-door operation — bring yourself or your sales manager.
Five days of field training
- Live door knocking with our team
- Prospecting techniques
- Territory planning
- Daily ride-alongs
- Real-world objection handling
- Lead generation systems
- Appointment setting
- Closing techniques
- Performance review after every session
Classroom sessions
- Building winning offers
- Recruiting door-to-door talent
- Sales management
- Daily KPI tracking
- Compensation structures
- AI tools for contractors
- CRM & follow-up systems
- Scaling beyond the owner
Included in tuition
- Hotel accommodations
- Airport pickup & drop-off
- Transportation during training
- Training materials & resources
- Access to the systems we use in the field
Who it's for: owners launching a door-to-door division, companies looking to increase lead volume, sales managers growing teams, and contractors who want to implement proven systems instead of guessing.
Open a new revenue stream. Own the data behind it.
Free group · scripts, systems & daily accountability
Join the free group →